Following the recent global partnership with VistaJet, Monte-Carlo Lifestyle joins one of international sport's fastest-growing premium platforms.
Palma de Mallorca / Monaco – August 17 2026
Legends Team Cup today announced a significant expansion of its long-standing partnership with Monte-Carlo Lifestyle, further strengthening the event’s growing portfolio of international premium partners.
The collaboration, which began in 2022 when Comte de Monte-Carlo became the official champagne of the inaugural Legends Team Cup events in Croatia and Dubai, now enters a new global phase. Monte-Carlo Lifestyle will become an integrated part of the hospitality, lifestyle and premium guest experience across selected Legends Team Cup destinations worldwide.
The announcement follows Legends Team Cup’s recently announced partnership with VistaJet and reflects the organisation’s strategy of bringing together globally respected brands that share the same values of excellence, exclusivity, craftsmanship and exceptional experiences.
Together, these partnerships reinforce Legends Team Cup’s ambition to become one of the world’s most distinctive premium sports and entertainment platforms, where legendary athletes, international business leaders, luxury brands and global audiences meet through extraordinary destinations and unforgettable experiences.
Under the expanded agreement, Comte de Monte-Carlo champagne and Baron de Monte-Carlo wines will be featured across VIP hospitality, official celebrations, gala dinners, award ceremonies, partner activations and exclusive networking events throughout the Legends Team Cup calendar.
A Heritage Rooted in Monaco
Monte-Carlo Lifestyle represents one of Monaco’s most authentic luxury lifestyle portfolios, founded upon the legacy of Baron Christian Louis de Massy, a member of Monaco’s Princely Family and grandson of Anthony Noghès, founder of the Monaco Grand Prix.
Today the portfolio combines Monaco’s heritage with international luxury through brands including Comte de Monte-Carlo, Baron de Monte-Carlo, Monte-Carlo Gourmet and Noblesse Oblige Monte-Carlo, while continuing to preserve the authenticity and elegance associated with the Principality.
Building an International Premium Ecosystem
Legends Team Cup is developing far beyond traditional sport.
The platform combines world-class tennis, internationally recognised personalities, celebrity team owners, luxury hospitality, global broadcasting and iconic destinations into a single international ecosystem.
The addition of Monte-Carlo Lifestyle further strengthens a growing family of premium partners that now includes VistaJet and other internationally recognised companies committed to delivering experiences at the very highest level. Rather than traditional sponsorships, these partnerships are carefully selected collaborations that enhance every aspect of the Legends Team Cup experience for players, partners, broadcasters and guests.
Each new partnership reinforces the platform’s credibility while contributing to a long-term vision of creating one of the most prestigious international properties in sport, business and luxury lifestyle.
Erwann Guegan , Co-Founder & CEO - Monte-Carlo Lifestyle
“We are proud to expand a relationship that began with Legends Team Cup in 2022. During these years we have witnessed an extraordinary evolution. Today, Legends Team Cup represents much more than a tennis competition. It has become a premium international platform attracting exceptional destinations, legendary players and world-leading partners such as VistaJet. We are delighted to bring the elegance, authenticity and heritage of Monte-Carlo to this remarkable global journey. »
Mårten Hedlund, Founder and CEO - Legends Team Cup
“From the beginning, our ambition has never been simply to create another sporting event. Our vision has always been to build one of the world’s leading premium sports and lifestyle platforms. Monte-Carlo Lifestyle has been part of that journey since 2022, and we are proud to now expand our collaboration globally. Together with VistaJet and our growing portfolio of world-class premium partners, we continue to build an ecosystem where exceptional brands, iconic destinations and legendary athletes create experiences unlike anything else in international sport.”
ABOUT LEGENDS TEAM CUP
Legends Team Cup is an international premium team tennis competition bringing together legendary champions, celebrity team owners, luxury hospitality, global broadcasting and iconic destinations. Through a growing portfolio of premium partners and international experiences, the platform is redefining how sport, business, entertainment and lifestyle come together while extending the stories and rivalries of some of tennis’s greatest names.
ABOUT MONTE CARLO LIFESTYLE
Monte-Carlo Lifestyle manages a portfolio of authentic Monaco and Monte-Carlo brands founded by Baron Christian Louis de Massy, a member of Monaco’s Princely Family. Created to share the spirit and refined art of living associated with Monaco, the portfolio includes Comte de Monte-Carlo champagne, Baron de Monte-Carlo wines and a wider collection of premium lifestyle brands.
The company develops international products, licensing relationships and collaborations while preserving the authenticity and heritage of its Monegasque origins.
Read more at montecarlolifestyle.mc
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