Carlo Nohra, a prominent figure in international sports management, is set to join the board of LTC Holding Ltd, the parent company of Legends Team Cup.
Nohra, currently the Chief Operating Officer of the Saudi Pro League (SPL), has played a pivotal role in the league’s transformation. His efforts have focused on elevating SPL to one of the top 10 leagues in the world, with goals such as attracting more of the world’s highest-ranked players, increasing broadcast rights revenue, and deepening fan engagement. Nohra oversees SPL’s competitions, operations, commercial strategies, marketing, communications, and content development. Prior to his role at SPL, he provided subject-matter expertise for Deloitte’s Sport Group, where he contributed to the development of the league’s transformation strategy.
Before his time with SPL, Carlo Nohra held key leadership positions in other parts of the sports and entertainment industry. From 2020 to 2021, he served as VP General Manager for WWE in the Asia Pacific region, and prior to that, he held the same role in the Middle East from 2014 to 2020. During his tenure at WWE, Nohra developed strategies that made the company and its products more culturally relevant and accessible to broader audiences in these regions.
Carlo has also served as CEO of Al Jazira Football Club, Al Ain Football Club, and the UAE Football League. Additionally, he has held roles as Assistant General Secretary and Director of Competitions at the Asian Football Confederation, as well as VP of Corporate Strategy at the World Sport Group.
With his extensive international perspective and vast experience in sports management, Carlo Nohra is set to bring valuable insight to LTC Holding Ltd and contribute significantly to the strategic growth and global development of the Legends Team Cup.
Marten Hedlund, Main Owner of LTC Holding Ltd and Founder of Legends Team Cup, commented: “We are thrilled to welcome Carlo Nohra to our board. His impressive track record and vast experience across different sectors of sports management will be invaluable as we continue to expand the global presence of Legends Team Cup. Carlo’s strategic expertise and leadership in transforming leagues and driving growth align perfectly with our vision for the future. We look forward to his contributions as we enter an exciting new phase for LTC and the Legends Team Cup.”
