Players and captains
Meet the Icons: Legends of the Game Lead the Charge
Watch tennis history come alive as the greatest players and captains take center stage. Each team, led by iconic captains, is a blend of legends across three tiers of tennis excellence. Get to know the stars and their journey as they compete in this prestigious tournament.
The Players
Dominic Thiem
The Austrian Powerhouse with a Grand Slam Legacy
- Highest Ranking: No. 3 (March 2, 2020)
- Titles: 17 ATP singles titles, 1 Grand Slam (US Open 2020), 1 Masters 1000 title
- Personality: Thoughtful and disciplined, Thiem is admired for his powerful groundstrokes and mental toughness.
- Special Achievements: One of the few players to break through the dominance of Federer, Nadal, and Djokovic in a Grand Slam.
Dominic Thiem, born on September 3, 1993, in Wiener Neustadt, Austria, has firmly established himself as one of the most formidable players of his generation. Known for his thunderous groundstrokes, relentless work ethic, and ability to excel on all surfaces, Thiem’s rise to prominence marked the emergence of a new contender in men’s tennis.
Thiem’s breakthrough came as he climbed the ATP rankings with his powerful and aggressive baseline game. Coached by his father, Wolfgang, and mentored by Nicolas Massu, Thiem developed a game built on raw power and tactical precision. His signature one-handed backhand and heavy topspin forehand make him a lethal force, especially on clay courts.
Thiem’s clay-court prowess saw him reach back-to-back French Open finals in 2018 and 2019, where he faced Rafael Nadal. While he fell short against the King of Clay, those performances showcased Thiem’s grit and determination on the biggest stage.
The crowning achievement of Thiem’s career came in 2020 when he won his first Grand Slam title at the US Open. In a thrilling five-set final against Alexander Zverev, Thiem staged a remarkable comeback from two sets down to claim the championship. The victory made him the first player born in the 1990s to win a Grand Slam, breaking the stranglehold of the “Big Three” (Federer, Nadal, and Djokovic).
Throughout his career, Thiem has accumulated an impressive collection of titles, including 17 ATP singles trophies. Notable victories at ATP 500 events in Barcelona and Vienna, as well as Masters 1000 titles at Indian Wells, further cement his status as one of the tour’s elite players. His career-high ranking of World No. 3 in 2020 reflects his consistency and ability to challenge the sport’s best.
Off the court, Thiem is known for his humble demeanor and dedication to the game. A nature enthusiast and animal lover, he uses his platform to raise awareness for environmental causes. His calm and composed personality contrasts with his ferocious competitiveness on the court, endearing him to fans worldwide.
Injuries have tested Thiem’s resilience in recent years, particularly a wrist injury in 2021 that sidelined him for an extended period. Despite these setbacks, his determination to return to the top remains unwavering, as he continues to inspire with his journey back to full fitness and form.
Dominic Thiem’s legacy is defined not only by his Grand Slam triumph and powerful game but also by his role in ushering in a new era of tennis. A true ambassador of the sport, Thiem represents the next generation’s promise while honoring the spirit and tradition of the game.
Marcos Baghdatis
The Heart of Cyprus Tennis
Highest Ranking: No. 8 (August 21, 2006)
Titles: 4 ATP singles titles
Personality: Fun-loving and emotional, Baghdatis wears his heart on his sleeve and connects deeply with fans. Known for his explosive forehand and ability to dictate play from the baseline. Famous for his emotional celebrations and a close bond with fans.
Marcos Baghdatis, born on June 17, 1985, in Limassol, Cyprus, captured the hearts of tennis fans around the world with his charismatic personality, infectious smile, and electrifying style of play. A player with immense talent and an unrelenting fighting spirit, Baghdatis became one of the most celebrated athletes from Cyprus and a global fan favorite.
Baghdatis first rose to prominence as a junior, winning the Australian Open Boys’ Singles title in 2003 and reaching the No. 1 ranking in the world junior circuit. His seamless transition to the professional tour showcased his ability to compete against the best in the game.
The highlight of Baghdatis’s career came in 2006 when he reached the Australian Open final. With his fearless and dynamic play, he defeated top players like Andy Roddick and David Nalbandian before falling to Roger Federer in the championship match. His run in Melbourne not only put Cypriot tennis on the map but also showcased his potential to challenge the sport’s elite.
Later that year, Baghdatis made another deep Grand Slam run, reaching the semifinals of Wimbledon. His combination of powerful groundstrokes, quick footwork, and strategic shot-making made him a force to be reckoned with on the grass courts.
Over his career, Baghdatis won four ATP singles titles and achieved a career-high ranking of World No. 8 in 2006. While injuries and inconsistency at times hindered his progress, Baghdatis’s ability to perform under pressure and thrill crowds remained a hallmark of his game.
One of the most endearing aspects of Baghdatis’s career was his connection with fans. Whether it was his signature smile, his passionate celebrations, or the lively Cypriot supporters who traveled the world to cheer him on, Baghdatis brought an unmatched energy to the tour.
In 2019, Baghdatis retired from professional tennis after an emotional farewell at Wimbledon. His legacy is defined not just by his achievements but by the joy and excitement he brought to the sport.
Today, Baghdatis remains active in tennis as a coach and mentor, sharing his knowledge and passion with the next generation of players. His journey from a small Mediterranean island to the world stage serves as an inspiration, proving that dreams have no boundaries.
Marcos Baghdatis’s story is one of talent, perseverance, and the universal appeal of a player who played the game with his heart on his sleeve.
Mike Bryan
The Strategist and Right-Handed Anchor
- Highest Ranking: No. 1 in doubles
- Titles: 16 Grand Slam doubles titles, over 100 ATP doubles titles, Olympic gold medal (2012)
- Personality: Focused and strategic, Mike complements his brother Bob with his analytical approach to the game.
- Special Achievements: Holds the record for the most weeks at No. 1 in doubles history.
Mike Bryan, born on April 29, 1978, in Camarillo, California, is the right-handed mastermind of the Bryan Brothers, the most decorated doubles team in tennis history. Known for his consistency, tactical brilliance, and exceptional return of serve, Mike was the steadying force behind their unparalleled success.
Mike’s precision and ability to read the game made him the perfect complement to Bob’s aggressive style. His ability to execute under pressure and adapt to different opponents played a vital role in their dominance on the ATP Tour. With 16 Grand Slam doubles titles and an Olympic gold medal in 2012, Mike’s contributions were instrumental in building the team’s legacy.
Beyond doubles, Mike also found success in mixed doubles, winning 7 Grand Slam mixed doubles titles with different partners, further highlighting his versatility and skill.
Mike’s reputation extends beyond his on-court achievements. Known for his meticulous preparation and leadership qualities, he was often the strategist of the team, ensuring they maintained their competitive edge throughout a career spanning over two decades.
Off the court, Mike shares Bob’s passion for music, performing as a pianist in the Bryan Bros Band. His calm demeanor and analytical approach to the game balanced Bob’s fiery energy, making their partnership not only effective but iconic.
As a mentor and ambassador for tennis, Mike remains deeply involved in the sport, inspiring young players with his work ethic and love for the game. His legacy is one of excellence, partnership, and an enduring commitment to the sport he loves.
Bob Bryan
The Left-Handed Maestro of Doubles
- Highest Ranking: No. 1 in doubles
- Titles: 16 Grand Slam doubles titles, over 100 ATP doubles titles, Olympic gold medal (2012)
- Personality: Charismatic and energetic, Bob is known for his teamwork, positive attitude, and ability to inspire crowds.
- Special Achievements: Together with his brother Mike, they are the most successful doubles team in tennis history.
Bob Bryan, born on April 29, 1978, in Camarillo, California, is one half of the most successful doubles duo in tennis history. As the left-handed counterpart in the Bryan Brothers tandem, Bob’s powerful serve, precise volleys, and dominant net presence became key elements of their legendary success.
Bob’s role in the partnership was distinct and critical. His left-handed game created natural angles and opened up the court in ways that complemented Mike’s right-handed style. Known for his aggressive poaching and sharp reflexes at the net, Bob often set the tone during their matches, putting pressure on opponents with his relentless energy.
Over his illustrious career, Bob Bryan captured an incredible 16 Grand Slam doubles titles and an Olympic gold medal in 2012 with Mike. His contributions to the team’s record-breaking 119 ATP titles and 10 year-end World No. 1 finishes have cemented his place among the all-time greats of tennis.
Off the court, Bob is known for his vibrant personality and his love for music. Alongside Mike, he formed the Bryan Bros Band, showcasing his talent as a musician and connecting with fans beyond the tennis court. His charisma and passion for life made him a beloved figure in the tennis community.
As a father, husband, and mentor, Bob’s journey continues to inspire younger generations. His commitment to excellence, both on and off the court, exemplifies the qualities of a true champion.
Tommy Haas
A Tennis Maestro and Visionary Leader
- Highest Ranking: No. 2 (May 13, 2002)
- Titles: 15 ATP singles titles, Olympic silver medal (2000)
- Personality: Stylish and resilient, Haas is celebrated for his ability to stage comebacks and his elegant playing style.
- Special Achievements: Reached four Grand Slam semifinals and came back stronger after multiple injuries.
Tommy Haas, born on April 3, 1978, in Hamburg, Germany, is a name that resonates with tennis fans worldwide. Known for his elegant one-handed backhand, remarkable athleticism, and unwavering determination, Haas has left an indelible mark both on and off the court.
From his early days training under the legendary Nick Bollettieri in Florida to reaching a career-high ranking of World No. 2 in 2002, Haas has exemplified what it means to combine talent with hard work. His semifinal runs at Grand Slam events, including the Australian Open, and his numerous ATP titles cemented his reputation as one of the most versatile players of his generation.
However, Haas’s story is not just about victories—it’s about resilience. Overcoming multiple injuries and surgeries throughout his career, he proved time and again that passion and perseverance can defy the odds. In 2013, at the age of 35, Haas made a remarkable comeback, re-entering the Top 10 and inspiring countless fans with his tenacity.
Beyond his playing career, Haas has seamlessly transitioned into a leadership role within the tennis world. Since 2016, he has served as the Tournament Director of the prestigious BNP Paribas Open in Indian Wells, an ATP Masters 1000 event. Under his stewardship, the tournament—owned by billionaire Larry Ellison—has grown in stature, earning its reputation as the “fifth Grand Slam.”
Haas’s vision and commitment to excellence have brought innovative changes to Indian Wells, enhancing the player experience and delighting fans with world-class entertainment. His ability to bridge his playing career with his leadership role reflects his deep understanding of the sport and its future.
Off the court, Haas’s charm and multilingual skills have made him a beloved figure in the tennis community. Whether it’s his engaging personality, his passion for music, or his ability to connect with people from all walks of life, Tommy Haas is more than just a tennis legend—he is an ambassador for the sport.
Tommy Haas’s legacy is not confined to his 15 ATP titles or his unforgettable matches against tennis icons. It lies in his enduring influence on the game, from inspiring players on the court to shaping the future of tennis as a visionary leader.
David Ferrer
The Relentless Warrior of Tennis
- Highest Ranking: No. 3 (July 8, 2013)
- Titles: 27 ATP singles titles, 1 Masters 1000 title
- Davis Cup Titles: 3 (2008, 2009, 2011)
- Personality: Known for his relentless work ethic, Ferrer earned respect as one of the most consistent players of his generation.
- Special Achievements: Ferrer reached the final of the French Open and was a vital part of Spain’s Davis Cup triumphs.
David Ferrer, born on April 2, 1982, in Xàbia, Spain, is celebrated as one of the greatest players never to win a Grand Slam title—a testament to the strength of his era rather than a limitation of his own talent. Known for his unyielding work ethic, incredible fitness, and mental toughness, Ferrer earned his place among tennis’s elite, embodying the spirit of perseverance and determination.
Nicknamed “The Little Beast” for his relentless style of play, Ferrer built his success on grit and consistency. His tireless movement and ability to turn defense into offense frustrated even the best opponents. Over his illustrious career, Ferrer claimed 27 ATP singles titles and reached a career-high ranking of World No. 3 in 2013.
The pinnacle of Ferrer’s career came in 2013 when he reached the French Open final, ultimately losing to Rafael Nadal, his compatriot and frequent rival. Ferrer also reached five additional Grand Slam semifinals and proved his versatility with deep runs at all four majors.
Ferrer was a dominant force on clay courts but also excelled on hard courts, winning prestigious titles like the Paris Masters in 2012. That victory made him one of the rare players to win an ATP Masters 1000 event in an era dominated by the “Big Four” of Federer, Nadal, Djokovic, and Murray.
One of Ferrer’s most significant contributions to Spanish tennis was his role in the Davis Cup. Representing Spain with pride and passion, he helped secure three Davis Cup titles (2008, 2009, and 2011), often delivering clutch performances under immense pressure. His reliability and leadership made him a cornerstone of the team.
Off the court, Ferrer is known for his humility and down-to-earth nature. Despite his achievements, he remained one of the most respected and approachable players on the tour. His sportsmanship and dedication to the game earned him admiration from fans and peers alike.
In 2019, Ferrer retired after an emotional farewell at the Madrid Open, ending a career that spanned almost two decades. His legacy is defined not just by his titles or rankings but by the respect he commanded through his relentless effort, discipline, and love for the game.
Today, Ferrer remains active in tennis, sharing his knowledge and passion as a coach and tournament director. His transition into these roles is a natural extension of his lifelong commitment to the sport he loves.
David Ferrer’s story is a reminder that greatness isn’t always measured by Grand Slam trophies—it’s also found in the unyielding pursuit of excellence and the inspiration left behind.
Radek Štěpánek
The Czech Magician of the Tennis Court
- Highest Ranking: No. 8 (July 10, 2006)
- Titles: 5 ATP singles titles, 2 Grand Slam doubles titles
- Davis Cup Titles: 2 (2012, 2013)
- Personality: Spirited and unpredictable, Štěpánek brings creativity and flair to the court.
Radek Štěpánek, born on November 27, 1978, in Karviná, Czech Republic, is a name synonymous with flair, creativity, and versatility in tennis. Known for his exceptional net play, unconventional style, and dynamic personality, Štěpánek was a player who thrived on entertaining the crowd while competing at the highest level.
Štěpánek’s career spanned two decades, during which he showcased his prowess in both singles and doubles. Reaching a career-high singles ranking of World No. 8 in 2006, he was one of the rare players of his era who embraced a serve-and-volley approach, often catching opponents off guard with his court craft and quick reflexes.
One of Štěpánek’s most memorable singles achievements came in 2006 when he won the ATP title in Rotterdam. His ability to adapt to different surfaces and play an attacking game made him a formidable opponent on any given day. He also reached two Grand Slam quarterfinals in singles, at Wimbledon in 2006 and the US Open in 2013, proving his consistency and resilience.
However, Štěpánek’s true genius shone in doubles. He won 18 doubles titles, including two Grand Slam victories—the Australian Open in 2012 and the US Open in 2013—both with India’s Leander Paes. Their partnership was celebrated for its chemistry and tactical brilliance, which helped them triumph against some of the best doubles teams in history.
Štěpánek was also instrumental in the Czech Republic’s Davis Cup victories in 2012 and 2013. His heroic performances, particularly in decisive matches, made him a national hero and highlighted his unwavering commitment to representing his country.
Off the court, Štěpánek’s charismatic personality and sense of humor made him a favorite among fans and players alike. Known for his love of dancing and his animated celebrations, he brought a unique energy to the tour that set him apart.
After retiring from professional tennis in 2017, Štěpánek transitioned into coaching, briefly working with Novak Djokovic and sharing his wealth of knowledge with the next generation of players. His understanding of the game and passion for tennis have made him a respected figure in the sport.
Radek Štěpánek’s legacy is defined by his creativity, sportsmanship, and contributions to both singles and doubles. In an era dominated by baseline power hitters, he brought artistry and imagination to the game, proving that tennis is as much about strategy and finesse as it is about physicality.
Philipp Kohlschreiber
- Highest Ranking: No. 16 (July 30, 2012)
- Titles: 8 ATP singles titles
- Personality: Quiet and disciplined, Kohlschreiber is respected for his versatility and consistency.
Philipp Kohlschreiber is a German professional tennis player known for his elegant playing style and versatility on the court. Born on October 16, 1983, in Augsburg, Germany, he began playing tennis at the age of four. His passion and natural talent quickly developed, leading him to turn professional in 2001.
Breakthrough and Career Highlights
Philipp made his breakthrough on the ATP Tour in the mid-2000s. His first ATP title came in 2007 at the Munich Open, where he defeated world-class player Mikhail Youzhny in the final. This victory marked a significant milestone in his career and established him as a fan favorite, especially in his home country.
Known for his technically skilled game, Kohlschreiber possessed a one-handed slice and a powerful forehand that allowed him to compete with the sport’s elite. He consistently challenged top players, securing several wins over top-10 opponents throughout his career. One of his most memorable victories was against Novak Djokovic at the French Open in 2009.
His best Grand Slam result came at Wimbledon in 2012, where he reached the quarterfinals. Kohlschreiber’s game was particularly effective on clay and grass courts, making him a formidable opponent during the European tennis season.
Consistency and Longevity
Kohlschreiber may not have constantly been in the spotlight, but he stood out for his consistency and professionalism. For many years, he maintained a position around the top 30 in the ATP rankings and remained a challenging opponent for any player on tour. His technical skills, combined with mental resilience, made him a constant threat to the biggest stars in tennis.
Retirement and Life After Tennis
After a long and successful career, Kohlschreiber retired from professional tennis in 2022. He concluded his career with eight ATP singles titles and seven doubles titles.
Following his retirement, Philipp has stayed connected to the sport by participating in exhibition matches and mentoring young German players. He has also explored business and investment opportunities, particularly in sports-related projects.
Philipp Kohlschreiber is remembered as a technically gifted player with a smooth and beautiful playing style. He was a role model both on and off the court and played a significant role in representing German tennis on the global stage.
Tommy Robredo
The Gentleman of Spanish Tennis
- Highest Ranking: No. 5 (August 28, 2006)
- Titles: 12 ATP singles titles, 1 Masters 1000 title
- Davis Cup Titles: 2 (2004, 2008)
- Personality: Strategic and calm, Robredo is known for his consistency and tactical approach to the game.
Tommy Robredo, born on May 1, 1982, in Hostalric, Spain, is one of the most respected figures in professional tennis. Known for his remarkable consistency, gritty determination, and sportsmanship, Robredo’s career spanned nearly two decades, leaving a lasting legacy on the sport.
Robredo rose through the ranks during the golden era of Spanish tennis, sharing the stage with icons like Rafael Nadal and David Ferrer. However, he carved out his own niche, becoming a formidable player on all surfaces, with clay courts being his most successful battleground.
A career-high ATP ranking of World No. 5 in 2006 underscored his talent and dedication. Robredo’s ability to grind out victories in long rallies made him a tough opponent, especially on clay. Over the years, he accumulated 12 ATP singles titles, including triumphs at prestigious tournaments in Hamburg, Barcelona, and Bastad.
One of the defining aspects of Robredo’s career was his incredible performance in Grand Slam tournaments. He reached the quarterfinals of Roland Garros five times, showcasing his mastery on the red dirt. In 2013, Robredo achieved a rare feat at the French Open, becoming the first man since 1927 to win three consecutive matches from two sets down, a testament to his never-say-die attitude.
Robredo also made a significant mark in doubles, capturing five ATP doubles titles and representing Spain in Davis Cup competitions. He was a key member of the Spanish team that claimed victory in 2004, further solidifying his reputation as a team player.
Beyond the court, Robredo is known for his humility and gracious demeanor. His respect for the game and his opponents earned him admiration from fans and peers alike. Off the court, Robredo has contributed to charitable causes, including founding the Fundació Tommy Robredo to promote tennis among disabled athletes.
As his playing days drew to a close, Robredo’s love for the sport never waned. He announced his retirement in 2022, closing the chapter on a remarkable career filled with memorable moments and inspiring comebacks.
Tommy Robredo’s legacy is defined not only by his titles but by the heart, determination, and respect he brought to every match. In an era filled with superstars, he stood out as a model of consistency and integrity, embodying the true spirit of tennis.
Feliciano López
The Timeless Elegance of Spanish Tennis
Highest Ranking: No. 12 (March 2, 2015)
Titles: 7 ATP singles titles, 1 Grand Slam doubles title
Personality: Elegant and composed, López is known for his serve-and-volley style and longevity in the game.
Feliciano López, born on September 20, 1981, in Toledo, Spain, is a unique figure in tennis—a player whose career has been defined by longevity, elegance, and adaptability. Known for his powerful serve, exquisite volleys, and effortless one-handed backhand, López brought a classic style to the modern game, earning him admiration from fans and players alike.
López began his professional career in 1997, and over two decades later, he continued to compete at the highest level, defying expectations and showcasing the importance of fitness and experience. His career-high ranking of World No. 12, achieved in 2015, highlighted his consistent success on the ATP Tour.
What sets López apart from many of his contemporaries is his mastery of grass courts. He claimed multiple titles at the Queen’s Club Championships, one of the most prestigious grass-court tournaments outside Wimbledon, and became one of the few Spanish players to excel on fast surfaces traditionally dominated by serve-and-volley players.
López’s versatility extended beyond singles. In 2016, he won his first Grand Slam title in doubles, partnering with Marc López to claim the French Open crown. Their chemistry and teamwork were on full display as they navigated a competitive field to victory.
In 2022, López set an extraordinary record, becoming the first player to compete in 79 consecutive Grand Slam tournaments—an achievement that underscores his durability, passion, and dedication to the sport.
Off the court, López has taken on a leadership role as the Tournament Director of the Mutua Madrid Open, one of the most prestigious clay-court events on the ATP Tour. His experience as a player has given him valuable insights into enhancing the tournament for both players and fans, further cementing his influence in the tennis world.
Feliciano López’s legacy is defined not just by his titles but by his unique style and enduring presence in the sport. In an era of baseline power hitters, he brought artistry and finesse to the court, reminding everyone of the timeless beauty of serve-and-volley tennis.
As he transitions into new roles within the sport, López remains an ambassador for tennis, inspiring younger generations with his class, humility, and love for the game.
Players are Chosen Based on the Following Tiered Criteria:
All players considered for selection have previously held an ATP Ranking within the top 10 in the world. Players are chosen based on the following tiered criteria:
TIER ONE
Top-Level
Players
1
- Multiple Grand Slam Titles
Multiple victories in Grand Slam tournaments significantly enhance media value. - Highest Historical ATP Ranking
Being a former world number one indicates a high profile and extensive media exposure. - Long Career with High Profile
A long and successful career with continuous media attention. - Popularity and Charisma Players known for their personality and ability to attract large audiences.
- Major Titles Outside Grand Slams
Multiple wins in ATP 1000 tournaments or similar high-profile events.
TIER TWO
Distinguished
Players
2
- Single Grand Slam Title
Having won at least one Grand Slam tournament. - High ATP Ranking
Former high ranking, but not necessarily number one. - Final and Semifinal Results in Grand Slams:
Multiple appearances in the later stages of Grand Slam tournaments. - Long and Solid Career
Consistent presence in the upper echelons of tennis over a longer period. - Significant Success in Masters Tournaments
Regular successes in other major tournaments.
TIER THREE
Strong
Performers
3
- Quarterfinal Results in Grand Slams
Multiple quarterfinal placements in Grand Slam tournaments. - Previous ATP Ranking
Highest ranking within the top 10, but not among the very top. - Success in Smaller Tournaments
Regular wins and strong performances in ATP 250 and ATP 500 tournaments. - Brief High Profile
Players who had a short but intense period of success and media attention. - Significant National Achievements
Players who have made significant contributions to their home countries in Davis Cup.
Each year, our Tour Council selects 18 players under 45 years of age with a top 10 ATP ranking and strong appeal to media and broadcasters. Selected players are committed for at least one year.
Team Captains
Each year, three of the most iconic tennis stars lead their teams through an exhilarating draft and an intense season, all with the goal of reaching the final and claiming victory.
The Tactical Maestro
A true tennis legend known for their strategic brilliance and leadership, this captain brings unparalleled expertise to the team. Their skill in uniting top talents and their dedication to maintaining peak player performance are key to their team’s success. Renowned for their tactical insights and inspiring presence, they guide their team with a focus on precision and excellence.
The Inspirational Champion
With a storied career and a legacy of remarkable achievements, this captain combines experience with motivational prowess. Their ability to engage and elevate players is crucial, as they inspire their team to reach new heights. At the draft and throughout the season, their influence is felt in every match and media interaction, ensuring a winning mentality.
Mark Philippoussis
– The Charismatic Trailblazer
Celebrated for his dynamic play and charismatic presence, this captain leads with both heart and strategy. He is instrumental in selecting and nurturing talent, as well as in managing media and PR activities. His leadership extends beyond the court, creating a strong team spirit and maintaining a positive image for the Legends Team Cup.
Each captain’s role is pivotal in shaping their team’s journey, blending tennis prowess with leadership, strategy, and media flair to achieve the ultimate goal: reaching the final and winning the championship.